Schema Markup Generator (JSON-LD)
Create SEO-friendly structured data to help search engines understand your content and earn rich snippets in search results.
2. Fill in the Properties
Pro Tip
Ensure your questions and answers are visible on the page for the best results.
After clicking 'Test with Google', paste your code into the 'Code' tab to validate.
What is Schema Markup?
Schema Markup, also known as structured data, is a form of microdata that creates an enhanced description of your content, which can be easily understood by search engines. Once added to a webpage, schema markup creates a "rich snippet" which appears in search results. It's a vocabulary standardized by top search engines and is essential for modern SEO.
By using this generator to add structured data to your site, you are providing explicit clues to search engines about the meaning of your pages. This can lead to better visibility, higher click-through rates, and a significant competitive advantage.
Why Use JSON-LD?
Our tool generates schema in the JSON-LD format, which is Google's recommended implementation. Unlike older formats like Microdata, JSON-LD is injected as a single block of code in your page's <head> or <body>, meaning you don't have to wrap individual HTML elements. This makes it far easier to implement, manage, and validate without cluttering your page's visible content.
Frequently Asked Questions (FAQ)
What is the most important schema type to add?
It depends on your website. For a blog, `Article` schema is critical. For a company with a physical location, `LocalBusiness` is essential. If you have a page that answers questions, `FAQPage` schema can be very effective at capturing more space in the search results.
Where do I put the generated JSON-LD code?
You should place the generated <script type="application/ld+json">...</script> tag either in the <head> section of your HTML page or within the <body>. Placing it in the <head> is generally the cleanest and most common method.
Can using this generator guarantee I will get rich snippets?
No, using a schema generator does not guarantee rich snippets. While providing valid structured data makes your site eligible, Google's algorithms make the final decision based on many factors, including search query, device type, location, and overall site quality. However, correct implementation is the essential first step.